Blog

The Atlanta Braves are once again playing for a World Series. The last time we had such an opportunity, I was just learning to drive.  This run surely doesn’t seem all that possible. After coming within a game of the World Series in 2020, it sure didn’t look like 2021 would be our year. After […]

Florida lost to Alabama on Saturday, just as most college football fans figured, but by fewer points than the handicappers in Las Vegas guessed.  Not that it matters. I am a Florida fan, and losing is always the pits. Losing to Alabama, arguably the greatest war machine ever developed in 150 years of college football, […]

Joe and Johnathan want Trestle Collective to be a collaborative community, bringing together talented creatives to work together and bring value for our clients. We’d like to introduce you to a few folks who help make up our talented team and make our work so much fun. Meet Ashley With 20-plus years of experience, Ashley […]

How did you get to where you are today? When we’re talking about careers, we are often encouraged to view success at the top of a ladder — always aiming higher in what is essentially a straight line. But a few years ago, during a business gathering, instead of a ladder, someone used the example […]

The spiders are out in force this month. Every morning when I walk out to the carport, I see another 8-legged opportunist trying to start a web between the recycling bin and my car’s mirror. Webs have formed under the gutters around the house that require weekly sweeping. Spider webs also abound on the trails, […]

This week, we grabbed a few minutes with Stephanie Trefry, vice president of marketing at Healogics. The Trestle Collective began working with Healogics in January to reimagine their value proposition, marketing and branding efforts.  Healogics partners with over 600 Wound Care Centers across the U.S., which have treated more 300,000 patients each year and healed […]

I haven’t been getting enough sleep lately. I’ve been spending a lot of time on the road, and the road has plenty of surprises that can interrupt my sleeping patterns. First there was a visit with my folks, then a few nights over Fourth of July weekend with a lot of friends and their tiny, […]

The funny thing about it is that I don’t really have a connection to the dang thing. About 15 or so years ago, I started a blog called Beyond The Trestle. I’d like to tell you there was some great, profound rationale behind why I named it that. In actuality, I just thought it sounded […]