This week, we grabbed a few minutes with Stephanie Trefry, vice president of marketing at Healogics. The Trestle Collective began working with Healogics in January to reimagine their value proposition, marketing and branding efforts.
Healogics partners with over 600 Wound Care Centers across the U.S., which have treated more 300,000 patients each year and healed more than 4 million wounds.
How did you get to where you are today?
Through passion and perseverance. I have a true passion for marketing, communications and leading teams. Marketing can sometimes be seen as just a buzzword that isn’t always valued or understood. I’ve worked hard to approach marketing strategically, driving results and engagement, and connecting it to financial outcomes.
I recently found my way back to healthcare marketing to share the message of the importance of finding care for non-healing wounds. I attribute my success to the talented people who have worked on my team. As executive leadership coach and author Marshall Goldsmith says, “You are only as good as your team.”
What makes your story unique?
My story is unique as I’ve had an opportunity to gain a full-range of experience in TV production, journalism, public relations, advertising, brand development, marketing (including digital) and communications. I’ve dabbled in it all, which I feel has helped me to grow into a strong marketer.
Why do you do what you do?
I have a passion for helping companies create long-lasting relationships and driving the business forward. In my current role, I help share critical services to help prevent amputations and improve people’s lives. It’s really rewarding to see the difference we can make.
What is the most rewarding part of your work?
Hearing the stories of real patients and how our Wound Care Centers have healed their wounds, prevented severe complications and allowed them to enjoy their life again.
What is the importance of your work in the scope of your personal growth?
As it relates to my personal growth, it’s important for me to have purpose, to develop and use my skills and to help my team members grow.
What is your favorite part of working with Trestle Collective?
They act as an extension of my team, and we are able to produce more, quality work. Everyone on the team is very talented and we work well together. They make it fun!
What’s your favorite lunch spot?
Crazy Sushi on the Southside of Jacksonville. It’s a friendly, family-owned restaurant with fresh and just really good sushi!