American Segmental Bridge Institute
Editorial Copywriting / Social Calendar Execution / Graphic Design / Event Promotion
Who did we work with?
The American Segmental Bridge Institute (ASBI) provides sustainable solutions for segmental bridge technology. With membership comes access to resources for owners, designers, constructors and suppliers in the industry, such as Grouting Certification Training, seminars on construction practices and an annual conference.
What was our strategy?
As with many projects, our strategy started with intentional meetings with the ASBI team. From there, we determined key projects to assist with, such as creating monthly social media calendars and refreshing marketing materials. Alongside Cason Tucker, we refreshed the logo, fully redesigned the website and updated copy. With the help of Lee Gilligan, we also tackled the design of ASBI’s marketing materials, creating a simple but cohesive product.
What was the challenge?
ASBI needed a way to consistently communicate the opportunities offered through webinars and projects to its audience. Utilization of social media was minimum, and their website wasn’t conducive to visitor traffic.
Graphic Design / Editorial Copywriting / Event Promotion / Social Calendar Execution /
Graphic Design / Editorial Copywriting / Event Promotion / Social Calendar Execution /
OUR WORK
How’d We Do?
In addition to providing copy and graphic design for the organization's assets, we maintain ASBI’s social media calendar and help promote events to the membership. The consistency and content of our posts on LinkedIn continue to drive increased engagement and impressions for the organization.
Our Results
Average engagement rate of 12.8% in 2024, more than triple the LinkedIn average.
48.08% year-over year increase in LinkedIn impressions
18.87% year-over-year increase in LinkedIn followers
“We greatly appreciate the outstanding work of Trestle Collective as the social media management team for ASBI. In addition to creating timely, fresh, and technically accurate content for our LinkedIn page each month, they provided outstanding service when we needed to update our branding and website. They took the time to understand our organization and our needs and delivered beyond expectations. Their expertise continues to ensure that our online presence remains cohesive, engaging, and professionally executed. Their responsiveness and communication set them apart, making collaboration seamless and efficient. We highly recommend their services!”
-Gregg Freeby, Executive Director
Want to connect?
We’re passionate about telling the stories of our client partners, reaching larger audiences and creating lasting impact. We’d love to have a conversation about what that looks like for you.