Georgia State Online
Editorial Planning / Editorial Copywriting / Social Media Content Creation
What’s The Situation
We filled the gap for Georgia State Online, lacking an in-house copywriter, to execute their focused strategy and plans, transforming their aspirations into reality.
After undergoing an intentional positioning process, Georgia State Online had focus, a strategy, and a plan ... but they didn’t have the team needed to executive all the things they had talked about. Without an in-house copywriter, those best laid plans were destined to gather dust.
That’s where we came in.
Tell Me About The Project
After some storymining and planning, we introduced a calendar of weekly content to post for the GSU Online Success Blog.
How We Helped
Using a list of important dates, university plans of study, pertinent holidays and other information, we found blog topics that engage readers and showcase the variety of degrees, certificates and extracurricular activities available to students at the university.
01. Editorial Planning 02. Editorial Copywriting 03. Social Media Content Creation 04. Storymining
How’d We Do?
While we’re always proud of our work, perhaps we’re most pleased with how Trestle Collective has seamlessly integrated into the day-to-day life of Georgia State Online. We serve as extension of its public relations and marketing team, crafting a story per week, engaging with faculty and staff across the University, and skyrocketing page views over our two-year relationship.
Want to learn more about our process?