Georgia State Online
Editorial Planning / Editorial Copywriting / Social Media Content Creation
Who did we work with?
Georgia State University offers 100% online degree programs, allowing students to earn their education despite factors like location, time off, and full time employment. With a range of programs from associates to doctoral, Georgia State Online is focused on helping students succeed, complete with a vast network of resources.
What was the challenge?
After undergoing an intentional positioning process, Georgia State Online had focus, a strategy, and a plan ... but they didn’t have the team needed to executive all the things they had talked about. Without an in-house copywriter, those best laid plans were destined to gather dust. That’s where we came in.
We filled the gap for Georgia State Online, lacking an in-house copywriter, to execute their focused strategy and plans, transforming their aspirations into reality.
Tell Me About The Project
After some story mining and planning, we introduced a calendar of weekly content to post for the GSU Online Success Blog. Using a list of important dates, university plans of study, pertinent holidays and other information, we found blog topics that engage readers and showcase the variety of degrees, certificates and extracurricular activities available to students at the university.
Editorial Planning / Editorial Copywriting / Social Media Content Creation / Story Mining
Editorial Planning / Editorial Copywriting / Social Media Content Creation / Story Mining
OUR WORK
How’d We Do?
While we’re always proud of our work, perhaps we’re most pleased with how Trestle Collective has seamlessly integrated into the day-to-day life of Georgia State Online. We serve as an extension of its public relations and marketing team, crafting two to four stories each month, engaging with faculty and staff across the University, and skyrocketing page views over our three-year relationship.
Our work has helped drive a 268 percent increase in year-to-year views of the Georgia State Online Success Blog's homepage, positioning it in the Top 10 percent of most viewed pages at the Georgia State Online website.
Want to connect?
We’re passionate about telling the stories of our client partners, reaching larger audiences and creating lasting impact. We’d love to have a conversation about what that looks like for you.