UGA College of Public Health
Communications Strategy / Storytelling Development / Graphic Design
What’s The Situation
An anchor at the University of Georgia’s Health Sciences Campus, the UGA College of Public Health desired to better connect its existing brand position to its efforts to tell compelling, engaging stories. Doing so would enable them to better stand out among its peers, while also attracting new students for its MPH program.
We help you find what is connected to your brand, what you want to accomplish and what makes you unique. Through interviews with clients and client partners, a series of competitor analysis and other research, we enable your company or organization to tie all content – whether it is social, press coverage or otherwise – back to foundational pillars.
Tell Me About The Project
We deployed our unique approach to Storytelling Development, enabling the College to build foundational storytelling pillars that would guide all of their outreach efforts.
How We Helped
First, we developed and launched a recruitment campaign for its MPH program, building a paid and organic social media strategy to do so, while also capturing video and preparing content that would be of interest to prospective students. Next, we set out to help them get those stories in front of the right audiences. We also crafted a peer-to-peer campaign to raise the level of profile among peer institutions, all anchored by those initial pillars we built in the beginning.
01. Communications Strategy 02. Storytelling Development 03. Graphic Design 04. Social Media Strategy 05. Social Media Copywriting 06. Paid Digital Media 07. Videography
How’d We Do?
Well, more clicks at less money. The first phase of the paid social media campaign for the MPH program delivered, generating 10 times as many click-throughs than a year earlier, all with a lower cost-per-click. We’re flexible too. After doing some social media work on LinkedIn in the peer-to-peer campaign, we noticed that certain posts weren’t scoring right. After meeting with the client, we changed directions and found a better paid opportunity with a prominent higher education publication. The shift yielded substantially higher impressions, reaching more than 300,000 highly targeted stakeholders in just one month.
They Said It
“My organization has worked with Johnathan McGinty for more than 10 years. Over that time, we have come to appreciate and rely on his ability to translate our ideas and ambitions into workable strategies. The team at Trestle Collective takes the time to get to know you and your organization’s unique needs and ecosystems to best serve your needs. They are true partners.”
Lauren Baggett, Director of Communications
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